5 SEO Trends in 2019: What to Attent ?

5 SEO Trends in 2019. Google invests a lot in order to be the best on the market. SEO strives to adapt to the new developments – SEO trends are emerging. Let’s look at what trends will prevail in 2019. Recently, Google has made great efforts to make the search engine work smoothly on mobile devices. On the other hand, some non-Google players also have a strong influence on the development of SEO campaigns. To be on the wave, think about your SEO strategy in advance. We will help you: we will introduce each trend and offer each of them an action plan to make them successful.

1. Priority mobile indexing

In short, prioritizing mobile indexing means that Google uses their mobile version for indexing and ranking websites. From 2018 March. Google has started this migration process. Google Console is likely to have already informed you.

Keep in mind that mobile indexing does not mean that other versions of the site are no longer relevant. This is not true, but when a website has its own mobile version, Google will only use it for ranking. Therefore, it is not worth wasting time, pay attention now!

How to implement in practice:

  • Any type of mobile version is appropriate. So if your site is not yet customized and you’re thinking about switching, do it now. In addition, Google strongly recommends that you do not use the m-dot and responsive domains on the same page as it is confusing readers.
  • To understand how search engines see your mobile pages, scan them on a mobile bot. Take advantage of the WebSite Auditor tool, for example.
  • Track your mobile page’s upload speed. It’s easy to do with PageSpeed ​​Insights.
  • Regularly check your pages for an excellent user experience. WebSite Auditor will help you with this task again.

2. Page Speed

Google has recently been focusing on improving the customer experience, especially on page load speeds. Computer page load time is one of the most important quality rating factors. From July Mobile version loading time has become a mobile factor for ranking. This fundamental change allows you to understand which Google metrics are related to the speed of the page. Historically, the most important were the technical parameters, but now these two metrics are the most important metrics for both computer and mobile versions of the site – optimization and speed. Unfortunately, speed in different devices is difficult to measure, so it cannot be measured by local tests.

As far as the optimization score is concerned, you can take full control of it by removing all the obstacles to the smooth running of your website. So, what metrics have the highest impact on ratings? According to SEO PowerSuite mobile page speed experiment, the correlation between page optimization result and its position in SERPs is strong (0.97). And there is no correlation between page position and speed score. In other words, Google can now evaluate your site as slow, but your ratings remain the same.

How to implement in practice:

The optimization score is now a key factor in rating. Fortunately, site optimization and performance tracking are all in your hands. In addition, Google has provided helpful and easy-to-understand guidance guidelines.

3. Brand as a rating signal

Google uses branding in its algorithm. There are two ways to use them: First, using a non-linked brand, the search engine finds out that your brand is a business. By analyzing all the features mentioned below, Google will gain a better understanding of your business. Second, Google’s evaluation is influenced by things such as brand reputation, trust, advertising, complaint handling, and so on.

How to implement in practice:

Backlinks are still a strong factor in rating. However, quick link building is not the way to go – make better use of non-normative links – mention your brand name online when there is a natural opportunity to do so.

  • Pay attention to your reputation. Try to offer your product on various occasions. Track your brand online. Try the Awario Tracking Tool to find your branding references without backlinks.
  • Look at your competitors. By analyzing their strategies, you will also review your own SEO. Carefully review your competitors’ brand, analyze their strengths and weaknesses.

4. GDPR

The General Data Protection Regulation (GDPR) is the General Data Protection Regulation adopted by the EU. It regulates a very sensitive issue – who owns the data created by the user interaction on the Internet. It now belongs to consumers, not corporations. As a result, consumers now have the right to request data on them. If a company fails to comply with the rules, it may be fined (EUR 20 million or 4% of the company’s annual profit).

This regulation affects businesses and customers in the EU. However, multinationals should also comply with GDPR. Therefore, Google has decided to introduce changes to Analytics. Now, all personal user data expires 26 months after their collection. Such data include demographic and affinity data, but does not include session and goal completion. However, each site owner can change this default data collection period. In addition, it is now possible to delete individual user data at their request.

How to implement in practice:

If you do not have a European customer: You can go to “Do not automatically expire” in Google Analytics. Keep in mind that this way Google shifts responsibility for data protection. In addition, these efforts to control consumer data can be significantly extended beyond the EU.

If your customers are Europeans or are planning to have them:

  • View all sources that collect user data on your site. Make sure you haven’t accidentally provided private data to Google Analytics
  • Update your privacy policy file according to GDPR requirements;
  • Change the cookie consent form. Content must be: what information you collect, why do you do it, where you store it, confirm that the information is stored;
  • If you are using Google Task Manager, activate IP anonymisation. Don’t worry, you will still get the information from where the customer flows – just the information will be a little less accurate.

5. Amazon Search

First, Amazon is not a universal search engine. It is similar to Google but used for internal search on Amazon. Today, more and more people visit Amazon. According to the survey, even 56 percent. all online shoppers first visit Amazon when they want to shop.

These figures point to Amazon becoming the leader in e-commerce. This means that if you sell something and are not Amazon, you are missing out on 56% of potential customers. So if you are in books, music, electronics, etc. Seller, incorporate Amazon’s optimization into your SEO strategy. SEO Trends.

How to implement in practice:

  • Perform keyword analysis. Find out which keywords are most effective. Amazon Autocomplete Tool will help you with this analysis.
  • Do not spare time to develop detailed product descriptions.
  • Provide high quality pictures of your goods.
  • Take care of meta tags. They point to the Amazon algorithm that a specific keyword is targeted for a particular product.
  • Track customer reviews and feedback.

This is 5 SEO Trends in 2019

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